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General Condition

Serbia

October 07, 2025

Mindsparkle Mag

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General Condition Studio

This might be a design studio. We build brands, systems, and websites with clarity, color, and a touch of chaos. Work that’s serious about not being too serious. The new website design draws heavily from the visual culture of the 1960s to 1980s. We looked closely at vintage schoolbooks, poster art, children’s publications, and music album covers. One source stood out above the rest: Poletarac, a children’s magazine published in Belgrade between 1973 and 1975.

Highlights

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Blue text says "SO THIS MIGHT BE A DESIGN STUDIO" with illustrations on a grid background.
Bold text declares "THIS MIGHT BE A DESIGN STUDIO" with cartoon characters on a grid background.
List of creative services on a grid background with red text.
Colorful montage with red "SALUT" text and creative design services description.
Blue text says "SO THIS MIGHT BE A DESIGN STUDIO" with illustrations on a grid background.
Bold text declares "THIS MIGHT BE A DESIGN STUDIO" with cartoon characters on a grid background.
List of creative services on a grid background with red text.
Colorful montage with red "SALUT" text and creative design services description.

Creator: General Condition

Project Lead: Jovan Lakic

portfolio illustration website
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