Leading the Way for Asian Chocolate

Accessible bean-to-bar chocolate made Mr. Bucket a rising household name. After slowly outgrowing their identity, we partnered with the team for a refresh that could keep pace with their ambition.

SERIOUSLY JOYFUL

As a landmark evolution for the chocolatier, this refresh demanded more than charm—having to support Mr. Bucket’s efforts in not only gifting and limited edition packaging, but also Changi travel retail and upcoming stores.

To support a fast‑growing DTC chocolate retail brand in Singapore, brand consultancy Somewhere Else stepped in and developed a flagship identity and end-to-end FMCG packaging system that could resonate with ideal customers, elevate perception, and stand tall in a crowded artisanal chocolate field. The challenge: convey Mr. Bucket’s inventive and genuine spirit, while giving it the weight and polish matching its high quality, handmade craft.

BELIEF & MOMENTUM

Through workshops, we aligned the team on a clear direction that positioned Mr. Bucket squarely with its ideal customers. A grounded strategy for building a foundation that scales: balancing playfulness with premium presence, and giving the team clarity to move confidently and consistently across all products and touch points.

CHARACTER & FORM — Visual Identity

We began by refining Mr. Bucket’s word mark for stronger recall, using characters that appear to be in motion that feel equal parts playful and personal. The typography is airy and refined, with a grounded colour palette tying bold core colours with accent hues for seasonal / special editions that keeps the brand playfully elevated. These elements are tied together by a boldly minimal graphic system that flexes and adapts across touch points with ease.

Retail Packaging System

Designing with Mr Bucket’s customers in mind, we created the brand’s full suite of packaging to feel almost collectible: nice enough to display in one’s home in full sight. From bars to bonbons, dragées and gift sets, every product hints at whimsy while steering clear of frivolity, remaining grounded and true to the brand’s responsible mission and premium positioning. As a champion for quality Asian chocolate, every choice was made to set a new standard for artisanal chocolate packaging in this highly competitive segment.

OUTCOMES

- A refreshed identity + packaging system robust enough to establish Mr. Bucket’s true position in the market.

- Clearer shelf presence and stronger recognition in retail and gifting channels.

- A roll-out foundation built for growth, with Somewhere Else continuing as a partner as the brand scales.