Fresh new brand identity by The New Company. What happens when a love of burgers, culture, and design collide? Introducing One Burger. A disrupter brand that positions the burger as a cultural icon by creating a new culinary experience and bringing people together. Partnering with the ONE Burger team, The New Company helped develop the brand from the ground up.

From our cultural insights work, The New Company. developed a brand strategy that informed the naming process, TOV and values of the brand — an accessible, yet extraordinary experience built around the power of a burger to unite people. The brand identity was then built from these principles into a distinctive wordmark, color palette, typographic system, icon, signage, and packaging systems.

In collaboration with the incredible team at Snarkitecture, the studio worked to reimagine the brick-and-mortar burger experience by pairing elevated spatial design with an identity that feels both familiar and surprising.

A brand that complements the space while laying a strong foundation for future growth — one designed to adapt to new environments, upend expectations, and set a new standard for the category.

Thank you to the whole team at One Burger for trusting us to develop this brand. The quality of the work is a testament to their vision and work ethic. It’s inspiring to work with people who are bold enough to want to make better things — not just accept them as is. To delight people. To surprise them. And give them something truly worthy of their time.