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Julian Villagra

March 30, 2026

Mindsparkle Mag

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Playful "La Vibe" gift shop identity

A new online gift shop Brand identity and illustration system developed by Julián Villagra and Pilar Molina Carranza.  For "La Vibe" the illustrations do the heavy lifting to elevate the brand and make it perfectly match the gifting theme in the best way — they don't decorate the brand, they are the brand. The animation keeps it from feeling static without losing the handcrafted quality.

Credits: Julian Villagra

Illustrator: Pilar Molina Carranza

brand identity branding gift illustration online pink play playful shop store system gifting
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